What Color Web

What Color is Bear's Underwear?

The ever-popular Bear of Bear in Underwear returns in a fun new board-book format for the younger Bear fan. What’s Bear to do? There are seven days in a week, and Bear has seven different pair of underwear! Should he wear the red ones, the green, or the blue? How about the polka-dotted pair? Whatever pair Bear chooses, red, or blue or white, one thing is certain: wearing underwear is DYN-O-MITE!

Bear is the perfect pal for encouraging boys and girls to ditch their diapers and wear underwear. And with Bear’s help, they also learn to name colors and the days of the week.

Bear App IconGet the Award-Winning App!

CJ Educations has teamed up with Blue Apple Books for the What Color is Bear's Underwear? app, which received the Parent's Choice Fun Award. Parent's Choice said the following:

"What Color is Bear's Underwear? is perfect for any child who happens to be learning his colors and days of the week while finishing potty training. Children search for bear's underwear in a handful of brightly illustrated, simple scenes. They choose the right color, which varies by day, and put the underwear on bear. Usually Bear wears them where they belong, though there are mishaps; Tuesday's blue pair lands on his head.

For young ones just becoming adjusted to 'big kid' underwear, Bear's search for the right pair of underwear makes for a giggle-worthy story time choice. An activity and coloring page reinforce the color-learning lesson."

Get the app from Apple HERE!



Around the neighborhood with DwellStudio:

DwellStudio’s newest lift-the-flap board book takes a stylish tour of five different neighborhood locations: firehouse, grocery store, library, pizzeria, and hardware store. Young readers will lift the flaps and discover what’s inside each building: from a fire truck and hose in the firehouse to books and chairs in the library to pizza pies and napkins at the pizzeria.

Simms Taback Farm Animals

Simms Taback’s Farm Animals

Turn the page for your first clue: “I have curly hair.” Open the flap and you’ll see another clue: “I say ‘Baa.’” Open one more and you’ll see the answer to the riddle: “I’m a lamb.” This is a fun, interactive book featuring five barnyard favorites (rooster, goat, cow, sheep, and donkey) in Taback’s signature bold and bright style.


Good Morning, Toucan

DwellStudio's newest additions to its line of modern books for modern babies are perfect for putting little ones to sleep and welcoming a brand new day. In Good Morning, Toucan, flaps reveal rainforest creatures rising with the sun. Good Morning, Toucan is a charming companion to Goodnight, Owl.


Goodnight, Owl

DwellStudio's newest additions to its line of modern books for modern babies are perfect for putting little ones to sleep and welcoming a brand new day.

In Goodnight, Owl, kids lift the flaps to see Owl saying goodnight to his woodland friends. Goodnight, Owl is a charming companion to Good Morning, Toucan.


Wiggle Like an Octopus

Caldecott Medal winner Simms Taback's vibrant illustrations and Harriet Ziefert's rhythmic text will have young readers waddling, wiggling, swaying, and swooping with delight. The animals in Wiggle Like an Octopus are ready for a dip in the sea. This sturdy board book with lenticular artwork on the cover will get kids on their feet and keep them moving.


Swing Like a Monkey

Caldecott Medal winner Simms Taback's vibrant illustrations and Harriet Ziefert's rhythmic text will have young readers prancing and dancing with delight. Swing Like a Monkey features animals on a jaunty walk to the zoo. This sturdy board book with lenticular artwork on the cover will get kids on their feet and keep them moving.


Kitty in Squares

DwellStudio adds an inventive new finger puppet format to its line of best-selling books. Created from Dwell's distinctive and playful designs, Kitty in Squares will delight and engage babies and toddlers with hours of fun.


Puppy in Circles

DwellStudio adds an inventive new finger puppet format to its line of best-selling books. Created from Dwell's distinctive and playful designs, Puppy in Circles will delight and engage babies and toddlers with hours of fun.

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Go features a train, helicopter, and even a great big blimp.



Touch & Feel Zoo

Touch & Feel Zoo, DwellStudio's chic companion to the best-selling Touch & Feel Farm and Touch & Feel Town, is the newest addition to the DwellStudio line of modern books for modern babies.

Kids will talk to the animals as they take a trip to the zoo, touching and feeling a bear, lizard, elephant, zebra, seal, and penguin.

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Appetizing apples, bananas, and oranges fill the sturdy pages of Eat, whetting the appetite of young readers everywhere.


Touch & Feel Town

With Touch & Feel Town, babies take a trip through town, touching a taxi, a traffic light, a sidewalk, a tree, and a building.


Furry Friends (Flip-a-Face)

Here's a Flip-a-Face book with a new twist! This time there's an expanded page, so each animal is shown in full and set within an environment. The reader is asked: "How is the cat's face different from the dog's face? What is missing from this face?" Full of interactive fun, this book is a wonderful way to engage toddlers in conversation about faces.

Animals featured: dog, cat, lion, lamb, cow, horse, tiger, fox.


Bear in Underwear

Best-selling pop artist Todd Goldman makes his Blue Apple Books debut with this zany story about a bear, a backpack filled with underwear, and a group of furry friends who cheer him on. Readers of all ages will love Goldman's bold, comic illustrations, and the printed fabric "tighty-whities" on the book's cover will have young readers squealing with delight.

Are You Eating

Are You Eating Something Red?

Meet Greenie, a new mealtime mascot for young readers and eaters! A juicy red apple? A sweet yellow banana? A crisp green pepper? How about some orange carrots? Greenie helps kids choose from a rainbow of different fruits and vegetables, each healthy and nutritious. This sturdy board book is easy for kids and parents to take along for healthy mealtime fun.


Mommies and Babies

Perfect for toddlers and preschoolers, Simms Taback's bright colors and bold illustrations bring a fresh look to this beginning concept board book. In Mommies and Babies, young readers meet baby chick, piglet, kitten, and more.

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Count: 4, 5, 6

Perfect for toddlers and preschoolers, Simms Taback's bright colors and bold illustrations bring a fresh look to this beginning concept board book. In Count: 4, 5, 6, young readers follow along counting cookies and shoes, hats and cats.



Perfect for toddlers and preschoolers, Simms Taback's bright colors and bold illustrations bring a fresh look to this beginning concept board book. In Zoom, colorful vehicles roll along on two wheels, four wheels, and more.



Beloved illustrator Simms Taback's bright colors and bold illustrations bring a fresh look to beginning concept board books in Animals.



Beloved illustrator Simms Taback's bright colors and bold illustrations bring a fresh look to beginning concept board books in Colors.



Beloved illustrator Simms Taback's bright colors and bold illustrations bring a fresh look to beginning concept board books in 1-2-3.

Can You Moo

Can You Moo?

In Can You Moo?, a pig finger puppet asks animal after animal if each can moo. Along the way, she finds out what sound each animal can make. Simple text, filled with questions and animal sounds, will encourage interaction between parent and child. Bright, lively illustrations from Tanya Roitman will add energy and fun to reading time. Children are sure to be delighted as they learn about animals, sounds, and facial expressions in this interactive puppet book.



Dwell Studio adds a beautiful new board book about counting to its distinctive line of books for baby. Using images from their best-selling children’s lines, babies and toddlers will count colorful birds from one to five. The perfect choice for any toddler’s library, this sturdy board book is just the right size – and style – for little hands.


Woof-Woof (Baby Flip-a-Face)

Designed for the newest of newborns, this unique interactive book features black-and-white illustrations that, with a flip of a page, change from one face to another. Babies will associate the “sound” words with the faces they see. Meow – cat; Woof! Woof! – dog.

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What Colors?

DwellStudio — famous for its innovative, inspired, and distinctive home décor designs — makes a stunning Blue Apple Books debut with this accordion board book for baby. Using images from their best-selling children’s lines, Dwell invites babies to gaze at a giraffe, a rabbit, or a kangaroo. Babies will coo, and moms will delightfully display these one-of-a-kind books. Bringing up baby... with style!

Touch Feel Farm

Touch & Feel Farm

Famous for its innovative, inspired, and distinctive home-decor designs, DwellStudio adds a tactile element to its best-selling line of children's books with Touch and Feel Farm. Babies will delight in the varied textures of a barn wall, a tractor wheel, and a woolly sheep.

Who Said Moo

Who Said Moo?

This deceptively simple, excitingly illustrated board book is based on a telling theme — that every animal has its own distinct sound. The text is perfectly targeted to the youngest children, who will thoroughly enjoy lifting the flaps and imitating the animals' sounds. The sumptuously colorful illustrations are sure to catch the rapt attention of the smallest child.

We're Opposites

You and Me: We're Opposites

In this lighthearted opposites book, the toucan wants to let the anteater know which one of them is up and which is down. The flamingo thinks that she's nice . . . and that the gorilla is grouchy. And the giraffe is peering over the fence to let the penguins know he's tall and they're short.

Opposites IconGet the Award-Winning App!

Be sure to check out the award-winning app of the book, developed by CJ Educations.

Parent's Choice says of the app:

"CJ Education's adaptation of Harriet Ziefert's text and Ethan Long's illustration is a cheerful playful lesson about opposites. Colorful zoo animals display fourteen pairs of opposites (clean/dirty, big small, fast/slow) as preschoolers swipe and tap their way from screen to screen. Opposite pairings are fun, and have personality traits that word lovers of all ages will appreciate.

Options offered are auto play and read to me. Bonuses include a song and a game that tasks children to match the opposite pairs."

Available HERE from Apple.

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Buzzy & Friends: Lots And Lots

Buzzy and his friends are learning what it means to have one, some, many, or lots and lots. Buzzy has some oranges—but after he eats them, there are none. Buzzy has some flowers, and his friend has many flowers, but when they go to a field they find lots and lots of flowers! Emily Bolam's sweet and bright illustrations make this the perfect introduction to words used for groups of objects—an important first math experience.


Flip-a-Face Cards: Same? Different?

The twenty mix-and-match cards in this set present faces drawn in SAMi's signature style. Games played with the cards will not only sharpen a baby's visual skills, but will also lead to imaginative play, talking together, and shared smiles. Tips for parents included.

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Flip-a-Shape: Play!

What does a toddler love to do most? Play! In this newest addition to the award-winning Flip-a-Shape series, a robot turns into a jack-in-the-box with one flip of a page. Toddlers will love changing one thing into another as they learn to recognize circles, squares, ovals, triangles, and rectangles.

Big Little

Big Little

This original and inventive book focuses on parts of animals' faces, transforming big owl eyes to little chick eyes, pointy tiger teeth to nibbly mouse teethall with a flip of a die-cut page. These clever and changeable faces will delight both babies and grown-ups alike.


Where is Milo's Ball?

When Milo the cat loses his favorite ball of yarn, Mouse offers to help him find it. But Mouse does not seem to understand that a ball is round like a circle—or maybe he is just not letting on? On the right side of the page, a pull-tab shows a fellow mouse busily pulling one end of the ball's yarn into his mouse hole, and gradually wrapping it up into a ball/circle. But in between then, Mouse proudly proclaims his discovery of a series of non-circle shaped items that he wraps with the other end of the yarn—a triangular slice of pizza, a square piece of cheese, a rectangular candy bar, an oval egg, etc. Just as Milo fears that his ball/circle is forever lost, the sneaky mouse rolls it out for him to discover.


Bear's Underwear Mystery: A Count-and-Find-It-Adventure

A mysterious message arrives for Bear, inviting him on a scavenger hunt for—what else?—underwear! Bear must find all 10 pairs in order to make his way to the Fun-to-Wear, a party about underwear. A rhyming text, cartoon-style illustrations, and side tabs add further fun for younger kids.


Big Brave Daddy

According to Charlie, his dad can do anything! How brave is Charlie's dad? He can ski down a mountain. And Charlie is brave in his own, kid-sized way—he can sled down a hill! Both Charlie and his father are daring: Charlie's dad can climb a mountain, and Charlie can climb the slide.

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Colors (flip-a-face)

SAMi's work is graphically bold--and very mysterious! He collects Japanese toys, and his artwork reflects their influence.

Count With Milo

Countdown with Milo

Milo the cat and his friend Mouse are getting ready and counting down to their launch into space. Inside the rocket, Milo puts on his space helmet (10!), then mouse presses buttons and turns on the power (9!), Milo buckles his seat belt (8!), and on until 1!, when with a zoom and a roar they BLAST OFF! The following spread details their 10-part trip itinerary, which ends with a moon landing.

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Bear, Do You Wear Underwear?

It's purple boxers for Turtle; Cougar likes his with stripes; and for Hedgie only pink will do. There's only one underwear-eschewing holdout—and he's all wet!

Bear's back with more underwear-inspired silliness in an engaging board book that's a perfect fit for younger kids. And what's a perfect fit for Bear? His dy-no-mite-y tight-whiteies!

Do You Wear... encourages kids transitioning from diapers and pull-ups to big-kid underpants to join Bear and his goofy gang of underwear enthusiasts. Kids will answer "yes!" to this nutty charmer.

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Quack Like A Duck!

What kid wouldn't like being encouraged to Swing Like a Monkey, Wiggle Like an Octopus, and now Quack Like a Duck? This lively little series encourages younger kids to recognize, say, and act out sounds and movements. Amid all the fun, little minds will be picking up pre-reading and language skills. MEOW like a cat! QUACK like a duck! Squawk like a chicken - CLUCK-CLUCK-CLUCK! There's a whole barnyard-ful of raucous critters to enjoy!

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Do You Wear Diapers?

Do You Wear Diapers? invites kids to explore where different animals "go potty" in an engaging, questions-and-answer format. Young readers' potty-training efforts will be reinforced by the repeated questions, "Do you wear diapers?" Kids who wear diapers may be positively encouraged to model themselves after those who don't in this fun, interactive board book.

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Do You Have a Tail?

This interactive concept board book is genius-made-simple, inviting kids to identify similarities and differences between animals and themselves. The engaging, question-and-answer format is a proven hit with the youngest readers. Preschool skills are enforced as kids explore which body parts they have in common with the featured animals (eyes, nose, and mouth, for instance) and which parts they don't share with the animals (whiskers, a tail).

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Baby Animals (flip-a-face)

Award-winning illustrator SAMi offers a new edition of this best-selling board book, a Child and a Parenting Best Book of the Year. The youngest readers will be captivated by the bold, bright, baby-pleasing renditions of animal faces. Die-cuts allow babies to transform one face into another simply by turning each sturdy page.

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Where is My Baby?

The appeal of this Blue Apple best seller is both primal and totally charming: mothers need to have their babies within their sight, and babies bloom as i the sun came out when their mothers appear. Here's how it works: a page showing an anxious mama is transformed when a gatefold is turned over to reveal a smiling mother and her animal offspring. The great Simms Taback crafts seven satisfying reunions. 

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Peek-A-Boo Who ?

Peek-a-boo, I see . . . a parrot! A rabbit! A frog! This captivating peek-under-the flap book by Caldecott medalist Simms Taback is an evergreen favorite. Taback's bright, oh-so-charming animals and clever, guess-what's-next text make this interactive board book just right for babies and toddlers. Have a peek - or two! See who's peeking back at you!

Dwell Hello Dinosaur

Hello, Dinosaur

This third title in Dwell's series of books with environment-linked animals features dinosaurs. High style meets the practicality of heavy, quality cardstock pages not easily worn, or torn, by enthusiastic pre-readers. This lift-the-flap series - including Goodnight, Owl and Good morning, Toucan - offers learning connections and hands-on fun for "moddlers" (modern toddlers!). Parents can take this well-made book anywhere. A hit with parents with an eye for modern-design-with-kids-in-mind!

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Flip-A-Shape: Yum!

Turn the page and a triangular carrot becomes -flip! - and ice cream cone. Flip the die-cut circle pages and watch an apple become a pizza pie. Watch babies light up as they transform one food-based shape into another simply by turning each sturdy page.

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Flip-A-Shape: Go!

Award-winning illustrator SAMi returns with newly upgraded editions of his best-selling board book series. Babies and toddlers will be captivated by the bold, bright, baby-pleasing renderings of a circular bicycle wheel, which with a flip of the page, becomes a hot air balloon, or a square caboose that -flip! - becomes a truck. GO! highlights shapes, colors, vehicles, and other modes of transportation.

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SAMi Flip+Find: Count

In Count, kids are given rhymed clues, peek-through pages, and eight gatefolds for hands-on discovery and counting.
Flip a gatefold and find 1 cat chasing after 4 mice, 3 floating balloons, or 5 red hats on 5 busy firefighters. Moving page by-page consecutively from 1 to 10, Flip+Find: Count offers toddlers a more complex and interesting presentation of counting.

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SAMi Flip+Find: Colors Shapes

Colors And Shapes presents a mix of concepts that has inspired reviewers to laud the entire SAMi line for the “extra layer of learning” that the books provide.
See the green triangle glimpsed through a die-cut shape:

Flip + Find
Green triangles that grow—
Ever green
In the cold white snow.

With a little rhyme, a lot of clever die cuts, and gatefolds to turn, eight shapes and eight colors are explored and revealed.
With a modern, eye-catching look that elevates what books for babies can be, the SAMi style is also deliberately crafted to offer colors and compositions that will capture the focus of kids at specific stages of development.

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Flip-a-word: Crab Cab

Is that crab driving a cab? Will the pot stay hot? Flip a page and watch a crab turn into a dab!

Crab Cab features these word families: -ab, -ot, -it

Nouns or verbs from a word family are shown. Single words progress into short phrases ("hot spot") and then simple sentences. A die-cut at the bottom of the page encourages kids to turn - and see a new word from the same family, along with a new image (a b-un becomes a s-un).

With playful, colorful art done in the "Hello Kitty" style, each book in this interactive phonics series features three different word families.

Word families help children recognize similarities between words that rhyme and connect words with matching long, or short, vowel sounds. Kids can then read words that they haven't seen before. Flip-a-Word takes kids from a single word, to a phrase, to a simple sentence. From there, eye-catching illustrations will lead kids to imagine story scenarios only a child could dream up!

Kids, parents, teachers - everyone flips for Flip-a-Word!

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Think About: Does a Panda Go to School?

There are big differences between how people and animals can learn, and this book invites children to think about those differences.

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Who is Sleeping? Who is Awake? (Flip-a-Face)

A vivid variety of daytime and nighttime furry friends ask: Who's awake at night and sleeping during the day? And who's asleep at night and awake during the day? Turn the page and find the answers! Each animal is shown in full and placed within a bold and colorful environment. Full of interactive fun, this book is a wonderful complement to SAMi's acclaimed Furry Friends.

Animals featured: elephant, hippo, fox, opossum, turtle, skunk, owl.

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Are You My Brown Bear?

The ¡Hola, English! bilingual books make each story personal, and being personal makes each story interesting to every child. Are You My Brown Bear? uses descriptive adjectives to differentiate between lots of bears (“I am hairy bear. I am scary bear. I am boy bear. I am toy bear.”)

Description in Spanish
Los libros bilingüe de ¡Hola, English! son historias personales, y siendo personal hace cada historia interesante para todos los niños. Are You My Brown Bear? utiliza adjetivos descriptivos para diferenciar entre un montón de osos (“Yo soy el oso peludo. Yo soy el oso miedoso. Yo soy el oso barón. Yo soy el oso de juguete.”)

Series Description
The ¡Hola, English! series is comprised of bilingual books great for both Spanish-speaking children learning English and English-speaking children being exposed to Spanish. These titles help educators and parents guide children into the "back-and-forth" dynamic of conversation in a new language.
La serie ¡Hola, English! está compuesta de libros bilingües excelentes para niños que hablan español para que aprendan ingles y para que los niños que hablan ingles estén expuestos al español. Estos títulos ayudan a padres y educadores que guíen a los niños en una dinámica “adelante y atrás” en conversación en un idioma nuevo.

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Think About: Does an Owl Wear Eyeglasses?

Does a worm need sunglasses?

Would a goat rather wear, or eat, a pair of glasses?

This latest title in the Think About ...series presents a series of goofy questions about the visual capacity of various animals and equally silly pictures of eyeglass-wearing oysters, owls, monkeys, etc.

Simple, clear explanations about the eyesight of these animals lead into an exploration of why some people need glasses, and other vision-related conditions and products.

Common Core Correlation

(Grades K-1 Informational Text)

  • Asking & answering questions about key details
  • Connection between two pieces of information
  • Relationship between illustrations & the text
  • Reasons an author gives to support points


Stella and Charlie, Friends Forever

When former shelter dog Stella's best buddy passes away, her "mom" (who looks a lot like Bernadette Peters) goes on a journey to bring shelter dog Charlie to join their home. Stella doesn't like how Charlie hogs their mom and doesn't do things the way she's used to. But when she's hurt and needs a friend, Charlie becomes just that.